Segnaleremo non poche fonti d'informazione per approfondire questa nuova materia, che costituirà l'apertura della sezione itv, internet tv.
Nella dizione itv includeremo il video broadcasting e il video on demand.
"Why have different rules for traditional broadcast and on-demand audiovisual media services?
Traditional TV broadcasting rules need to be updated to accommodate technological progress and market developments as well as new viewing habits. This includes modernising advertising and product placement rules where necessary.
By contrast, there is no justification for regulating audiovisual content supplied at the viewer’s request (”on demand content”), beyond safeguarding essential public interests such as protecting minors, encouraging cultural diversity, preventing incitement to hatred and basic consumer protection rules."EUROPA - Rapid) (
Veniamo agli importantissimi link:
- pdf con il testo consolidato ad oggi della direttiva
- Presenting the new Audiovisual Media Services without frontiers Directive: Frequently asked questions
- "The Directive ensures that the modernised rules cover all audiovisual media services, regardless of the transmission technology used - from traditional TV broadcasts to emerging on-demand TV-like services. This will help the sector become more competitive in the future." (Commission welcomes political agreement on new Directive for Europe's audiovisual media - Europe's Information Society Newsroom)