"Mea culpa: non ci credevo e ora sono pentito. Vi esorto tutti a investire sul Web".
"As a "digital immigrant" - as he described himself - he acknowledged he found it difficult to visualise how News Corp should change its ways. But he had no doubt that radical change was coming, and that it was inevitable.
Commentators took the unusual "mea culpa" as a sign that News Corp was gearing up for a wholesale revamp of its approach to the internet.